SMS Marketing- a Wireless Revolution in Marketing

SMS stands for Short Message Service, is a text message service. This is a limit for characters that are from 140 to 160 in length. This length of short message can be sent through the mobile. SMS was started in the GSM system. After wards, it was supported by all other digital-based mobile communications systems. Short messages are like email, they can be stored and forwarded to others. Means if you are not available to receive the message then you can get that message later means, if your phone is switched off or out of range, the messages are stored in network and when your mobile switched on then you will get them in your mobile. These messages can be sent by companies and organizations about their product or service to their targeted customer to promote their sales. So you can say this a wireless revolution in market. This SMS marketing is personalized and it has an immediate impact.


The following are attractive features of the SMS marketing, such as:

• Instant, direct and fast marketing way.
• This is two way communication.
• In this one can send the messages for targeted persons like particular age, gender or profession.
• This is most cost effective.
• One can promote this by cross media like radio, TV or print media.
• Opportunities of viral marketing can be opened by this because customer forward a message in group.
• This a fun and loving tool.

According to Jupiter Research analyst, mobile marketing is suitable for sector of sales of consumer goods, restaurant menu items and high street retail commodities.

Generally, every invention has negative and positive features, it depends of users and marketers, how they use it. There are many advantages of SMS marketing like instant messaging and advertising as well as.