There are some common varieties of plans that do not work out.
- The plan with no identification of a customer problem to resolve, but has a detailed description of the technology / product / service.
- The plan that is set with Stupid Assumptions based on the secondary data of the technology / product / service in the market.
- Most of the businesses look at profits rather than the customer feedback. Good business professionals not only look for profits but also ask fundamental questions to the customers.
- Important factors to do business are - when addressed effectively, are likely to bring success even if less-important challenges aren’t handled well. Location, for instance, is a critical success factor in much of retailing. A business plan that identifies its critical success factors and shows how the team’s expertise and experience are suited to addressing them is much more likely to succeed
- The common mistake where the businessperson can find anything but good things to say about the opportunity and plans to pursue it.
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