Pages

Monday, December 22, 2008

Blogs Working Out In Changing Purchase Decisions

Blogs is the new fashion of online population. They feel it a prestige issue to have a blog on their own and run it themselves. The main factor that made it pick up so fast is that it is free! As free as the cost of any email. This led to the evolution of a community in the world called bloggers. There are many kinds of bloggers. But I see most of them post silly things like “My dog wagged his tail today”.

Oh My! Thanks to all you guys for not banning such blogs.

But there are some really good blogs which are worth reading. And worthy blogs do really influence people in taking decisions. A recent study says that blogs influence people in making purchase decisions. Stats of that study go this way
  • Blogs influence 50% of blog readers
  • Blogs have a major role in purchase decisions of 52% blog readers
  • Ads on blogs are trusted by 25% of frequent readers
If you have relied on some blog to purchase a video game recently, then even you fall under this category.

No comments: